Our team

Rob Pursell

Chief Financial Officer

Rob joins ZOO with over 20 years of proven experience in senior finance and operational roles within dynamic technology and growth companies, including NSC Global PLC, KOOVS PLC, eviivo Ltd, and PwC. As a seasoned CFO, he has successfully led financial strategy across diverse sectors from global IT services to fashion retail and hospitality technology, with particular expertise in M&A transactions and international operations spanning EMEA and Asia. Rob brings deep experience in building robust financial frameworks that support rapid scaling, having steered finance functions through private equity ownership, AIM listings, and complex multinational expansions across more than 30 countries.