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DEG European Roadshow 2022 – Embracing Consumer Choice

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Jazz Bovill

ZOO is delighted to be sponsoring the highly anticipated return of the DEG Roadshow, a day of networking, collaboration, dialogue, and new data for delegates across the entertainment industry, centering on the theme of embracing consumer choice.

The event will be hosted at the NBCUniversal London offices on May 12, and include a presentation by ZOO’s Mazin Al-Jumaili (VP Talent Management & Business Development EMEA) on ‘Storytelling For The OTT Generation’.

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Event Name: DEG European Roadshow 2022

Date: Thursday, May 12, 2022

Time: 09:00 – 15:00 BST

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Home Entertainment is once again at the heart of the visual entertainment experience as the world adjusts to life after lockdown.

“The DEGI welcomes the return of the DEG Roadshow, with Chief Executive Amy Jo Smith and US colleagues leading a day of global collaboration, fresh category research, insight and strategic learnings to stimulate and drive growth across the international entertainment landscape.

“Home Entertainment is once again at the heart of the visual entertainment experience as the world adjusts to life after lockdown. In addition, the technological advances in the digital category witnessed over the last two years now provide audiences with more viewing choices than ever before.

“As the wave of new content continues to break across multiple channels, this day of networking, collaboration, dialogue, and new data, will provide multiple opportunities for support, engagement, and brand awareness for all invested in the entertainment sector.

“Following a host of international presentations led by prominent voices across the DEG and its committees, BASE will focus the lens on consumer choice and the innovative routes and channels through which to engage and entertain right across the screen sector.”

The event is free to attend for members of BASE, DEG, DEGI & ERA. Non-members can purchase tickets at the Early Bird rate* of £195.


About DEG – The Digital Entertainment Group

DEG advocates and promotes entertainment platforms, products and distribution channels which support the movie, television, audio, consumer electronics and IT industries.

DEG’s current objectives include:

  • Connecting content providers, device manufacturers, distribution platforms, retailers and service providers to help develop and drive revenue of DEG member products and services.
  • Providing DEG members with leading-edge knowledge and resources about emerging trends and technologies to prepare for further industry growth.
  • Supporting and driving marketing initiatives to increase awareness and encourage adoption, by the public and consuming audience, of emerging home entertainment formats and new distribution models.
  • Implementing standards and best practices in the digital supply chain and finance/accounting areas to improve internal and external efficiencies for members.