With only the tiniest amount of arm-twisting, ZOO's biz dev director, Mazin Al-Jumaili, has emphatically volunteered to join the 4K 4Charity Fun Run at IBC 2018 in aid of two worthy charities – Stichting NewTechKids and Iridescent.

Mazin will be up bright and early as he joins hundreds of IBC exhibitors, attendees and passers-by tackling the fantastic fundraising event on Saturday morning.

Short distance. Big impact.

Since its founding, 4K 4Charity has raised more than $690,000 in gross proceeds for global and local nonprofits. Besides the unusual 4km distance, the event is unique in that 100% of registration fee is tax-deductible and is donated directly to non-profit beneficiaries.

4K 4Charity – IBC-970561-editedCredit: 4k4charity Instagram

In case you're wondering... The inaugural fun run took place in 2014 at IBC Show in Amsterdam at a time when 4K Ultra HD technology was a shiny and innovative topic in the technology – hence the distance.

Mazin said:

“The 4K 4Charity run is a fantastic way of raising money and awareness for some really worthy charities.

"Diversity is key to innovation, and Stichting and Iridescent do some great work helping disadvantaged and underrepresented groups to become real innovators and leaders in the industry so I'm proud to be a part of such a great cause."

Who benefits?

This year's 4K 4Charity run in Amstelpark is helping support two incredible non-profits focused on increased diversity and inclusion initiatives within the world of technology.

Stichting NewTechKids

Stichting NewTechKids is committed to bringing CS and technological literacy education to primary school students in disadvantaged communities whom we refer to as ‘Rising Technologists’. Since 2016, Stichting NewTechKids has established a network of 21st Century Skills Clubs in Amsterdam Southeast which focus on helping girls, children from immigrant and minority groups, and children from low-income families prepare for the future in which technology is integrated into all fields.


Iridescent is a global education nonprofit that empowers the world’s underrepresented young people, especially girls, to become innovators and leaders through engineering and technology. Through their two programs, Curiosity Machine AI Family Challenge and Technovation, Iridescent introduces underserved communities to cutting-edge technologies and empower and equip them to apply these technologies to solve the real-world problems that they face.

Show your support!

Send Mazin some words of encouragement or if you'd like to contribute without breaking a sweat, a 'donation only' option is also available – with 100% of the fee donated directly to beneficiaries.

Will you be joining us at IBC 2018? Meet Mazin and the rest of ZOO's Amsterdam veterans at Stand 5.B48 between September 14 – 18.

Meet ZOO at IBC