Consumer Goods/Apparel

The requirement to adapt product packaging to a large number of territories and languages is common to businesses in many sectors of the consumer goods and apparel industries. Typically, packaging is designed for a company’s domestic market, and then the design is adapted into other languages.

Our software is used to co-ordinate the creation of media for global marketing campaigns. Large organisations may deal with the packaging and marketing of thousands or tens of thousands of products each year. The task of managing the work to produce the creative media design elements for each language, together with the approvals required, is enormous. Our software provides visibility and actively manages the production and approval workflows, dramatically improving operational efficiency of our customers’ operations.

We are working with businesses in sectors including cosmetics, household goods, personal care and sports to streamline the production of printing and packaging, point of sale materials, brochures, catalogs and other product literature.

Is your organization drowning in emails?

We are working with global organizations in many different markets and find the same workflow challenges everywhere we look. Co-ordinating the preparation of media for global product launches – packaging and marketing materials – is a huge task that brings great strains. Excellent communications is the secret to success. Are you, like so many other companies, relying on email to keep your global team on the same page? Do your colleagues regularly receive and have to read through hundreds of emails per day?

Email is not well suited to this job. Why? Because there is too much responsibility placed on the sender of every message to make sure that the right people are kept informed of progress, provided with work instructions and supplied with translations and proofs for approvals. Consequently, emails are sent to too many people. Information overload.

ZOO provides workflow management solutions to centralize and automate the process of creating media for global campaigns. Our Translation Management System provides a web-based portal for project teams around the world to collaborate and share information in a highly efficient way. Proofs can be viewed online and comments submitted easily and conveniently. Messages are generated automatically by the system but are only ever sent on a need-to-know basis, while allowing all team members to view up-to-the-minute project status at any time. Translations can be commissioned and submitted, causing automated creation of multi-lingual adaptations of design elements such as product packaging and posters. Our Media Adaptation Tool dramatically reduces the cost of creating foreign language versions of original digital designs by automatically replacing text using a sophisticated rule-based system.

Please contact us to find out how we can help you to reduce the time and cost of creating media for your global product launches.